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GreekReporter.comCanadaThis Greek Canadian Girl Is an Expert in Yachting

This Greek Canadian Girl Is an Expert in Yachting

Catherine-KoziasAlthough the yachting industry is a male-dominated sector, Catherine Cozias is among the very few women that specialize on marketing for yachts.

Sought after by many yachting manufacturers, the Greek-Canadian marketing guru, is the face of NISI Yachts, the award-winning Greek luxury yacht manufacturer.

Born to Greek parents, all things related to the sea and marine life are in her DNA. As a child, her exposure to the shipping industry was plentiful. Having spent summers boating along the Greek isles, Spain and the South of France, the sea became her second home.

“Although I started my communications and marketing career in the Oil & Gas industry, I came to realize that my passion and talents were without question best suited to the maritime world,” says Catherine. “After all it makes absolute sense for a Greek.”

Making the transition to the yachting industry, only to find herself in what was predominantly a male dominated arena, Catherine is now recognized as one of just a handful of women with the unique skill set that combines superior expertise in both yacht marketing and manufacturing.

“Today I am responsible for expanding the international reach of not only NISI Yachts, but also three additional private yacht labels since 2009,” notes the Greek-Canadian.

Strongly believing that marketing starts at the creation of a product, Cozias works with companies to put key metrics in place and assisting them in capturing lead flow to better identify buyer wants and custom tailor yacht marketing programs to better suite organizational needs.

Having participated in over 35 international yachting exhibitions and crafting innovative ways to approach global marketing for yachts across the board, Catherine has become a go-to authority on how to best position and promote new start-ups for overseas success.

“My life moves fast but I love what I do,” concludes Cozias who frequently travels from New York to Madrid, Hong Kong and the Bahamas.

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